Contents

Customer relationship marketing is powerful in theory, but troubled in practice. We need to take time to figure out how and why we are undermining our own best efforts.Perhaps we're overlooking the fundamental elements of a good customer relationship program. With the means to connect with customers easily, maybe we're rushing to cash in on the potential rewards, while forgetting the essentials of all relationships: intimacy and trust.Close examination reveals that re...

Tune Into What Customers Really Want

Tune Into What Customers Really WantCustomer relationship marketing is powerful in theory, but troubled in practice. We need to take time to figure out how and why we are undermining our own best efforts.Perhaps we're overlooking the fundamental elements of a good customer relationship program. With the means to connect with customers easily, maybe we're rushing to cash in on the potential rewards, while forgetting the essentials of all relationships: intimacy and trust.Close examination reveals that relationships between companies and consumers are suffering. U.S. satisfaction rates are at an all-time low. Complaints, boycotts and growing unhappiness with big corporations are strong indicators that most CRM isn't working.Ironically, the very steps marketers are taking to build relationships with customers are often responsible for destroying these connections. Companies may delight in learning more about their customers and providing services to please them, but customers are fed up. They're tired of irrelevant survey questions, overwhelming product choices, features they'll never use in phone plans and cars, and rebate-driven buyer reward programs.The New Frontier: Mining the InternetWith the proliferation of online stores that complement traditional outlets, companies now have a tremendous source of information about consumers' preferences. Because a traditional store may not always have a product on its shelves, purchase results are not always a good measurement of desires. Online stores can track consumer demand patterns more precisely, as they offer extensive ranges of products to national and global customers.The web is more than a sales channel; it is a powerful means of collecting data in real time. The Internet is truly the new frontier in connecting with the customer, offering a huge opportunity for companies to improve customer relationships.The New Social Marketing: Buzz and Word of MouthWhere does marketing enter the mix? Some experts claim the old days of "push" marketing are over, where a company shoved a one-way message to customers via print or TV. Corporations are asking themselves just how much return on investment there really is from a 30-second Super Bowl commercial.Consumers are turning away from media and, instead, tuning into each other. Engagement and word of mouth marketing are the buzzwords of this new era. Customers are doing their market research online and listening to each other. Unfortunately, many marketers continue to look at engagement in a one-sided way.Corporate blogs have become an excellent resource for CEOs and others to connect with customers in a personal manner. In spite of the possible pitfalls in opening two-way communication between the public and employees, there is much to be gained by being personable, accessible, authentic and transparent.Customers are already communicating with each other online about products and experiences with your company. If you can join the conversation in a real way, in real time, you'll have an advantage over those who remain silent and inaccessible behind corporate doors.Now there is finally a way to discover what customers want, and a way to connect with them authentically. But there are risks involved in being honest and transparent. Will you and your company take the risk?

Credit Repair Leads

Credit Repair Leads

If you are in the credit repair business, you may have at one time or another expressed interest in purchasing "credit repair" leads.Credit repair leads can be provided in many different ways. Such as referrals, a toll-free number allowing for people to contact you that may need your assistance, and a web site for people to visit to familiarize themselves with your company and educate themselves about credit repair and the services you can provide them with.Along these lines of leads, you may have considered purchasing credit repair leads from an internet company.This isnt such a bad idea if you are looking for an alternative lead source for credit repair.The benefits . . . The benefit of purchasing credit repair leads from an internet company is that the person that needs the credit repair came to a site and found an on line form to fill out specifically to acquire credit repair from a credit repair company.The customer already understands that they will be contacted from somebody in the credit repair leads industry and they are waiting for a phone call.The prospects on these "credit repair leads" leads are not playing with the idea of credit repair leads or just looking for information, they really need and want it. They have committed themselves to going somewhere and to someone for help.For this reason alone it is a good idea to consider buying credit repair leads leads. Or at the very least, look into it. Call a few credit repair leads companies and find out where the leads are obtained from and what is involved with the purchase and delivery process. Purchasing credit repair leads leads just may be worth your time and money, so give it a shot.

How To Avoid Getting Your Adsense Account Terminated

How To Avoid Getting Your Adsense Account Terminated

Google, being the undisputable leader in search engines from then until now, is placing a high importance on the quality and relevancy of its search engines. Most especially now that the company is public property. In order to keep the shareholders and users of its engines happy, the quality of the returned results are given extreme importance. For this same reason, doing the wrong things in the Adsense and other forms of advertisements, whether intentionally or unintentionally, will result in a severe penalty, may get you banned and even have your account terminated. Nothing like a good action taken to keep wrongdoers from doing the same things over again.So for those who are thinking of getting a career in Adsense, do not just think of the strategies you will be using to generate more earnings. Consider some things first before you actually get involved. Hidden texts. Filling your advertisement page with texts to small to read, has the same color as the background and using css for the sole purpose of loading them with rich keywords content and copy will earn you a penalty award that is given to those who are hiding links. Multiple submissions. Submitting multiple copies of your domain and pages is another thing to stay away from. For example, trying to submit a URL of an Adsense as two separate URLs is the same as inviting trouble and even termination. Likewise, this is a reason to avoid auto submitters for those who are receiving submissions. Better check first if your domain is submitted already an a certain search engine before you try to submit to it again. If you see it there, then move on. No point contemplating whether to try and submit there again.Page cloaking. There is a common practice of using browser or bot sniffers to serve the bots of a different page other than the page your visitors will see. Loading a page with a bot that a human user will never see is a definite no-no. This is tricking them to click on something that you want but they may not want to go to.Link farms. Be wary of who and what are you linking your Adsense to. The search engines know that you cannot control your links in. But you can certainly control what you link to. Link farming has always been a rotten apple in the eyes of search engines, especially Google. That is reason enough to try and avoid them. Having a link higher than 100 on a single page will classify you as a link farm so try and not to make them higher than that.Page rank for sale. If you have been online for quite some time, you will notice that there are some sites selling their PR links or trading them with other sites. If you are doing this, expect a ban anytime in the future. It is okay to sell ads or gain the link. But doing it on direct advertisement of your page rank is a way to get on search engines bad side.Doorways. This is similar to cloaking pages. The common practice of a page loaded with choice keyword ads aimed at redirecting visitors to another user-friendly page is a big issue among search engines. There are many seo firms offering this kind of services. Now that you know what they actually are, try to avoid them at all costs.Multiple domains having the same content. In case you are not aware of it, search engines look at domains IPs, registry dates and many others. Having multiple domains having the same exact content is not something you can hide from them. The same goes with content multiplied many times on separate pages, sub domains and forwarding multiple domains to the same content.Many of the above techniques apply to most search engines and is not entirely for Google only. By having a mind set that you are building your Adsense together with your pages for the human users and not for bots, you can be assured of the great things for your ads and sites. Not to mention avoiding the wrath of the search engines and getting your Adsense and site account terminated altogether.To really start making money with Adsense, you should have a definite focus on what you wanted to achieve and how you will go about achieving them. As with any other kind of business ventures, time is needed coupled with patience. Providing you follow the TOS you will have many years with adsense.

Logo Design

Logo Design

All business owners know that the most vital part of a promotional material is the message that it communicates to the customers. That is why even the logo has to be carefully designed and created to make sure that it gives the right meaning. In the past, there is actually no need to put logos in stores or in the products. This is because there is little competition and oftentimes, towns only have one clothing store, restaurant or general store. But today, things have changed. From everyday necessities such as toothpastes and soaps to expensive jewelries and clothes, there are literally hundreds of different suppliers and retailers. Competition is stiff, that is why most of these vendors are looking for the best way to make their products stand out among the rest. Picture you are in a grocery store. You need some soaps and shampoos. So you went to the section where these products are displayed. You will be surprised to know that there are quite a number of brands to choose from. If you are the kind of customer who doesnt stick to one brand you will have a hard time choosing which brand of soap or shampoo is best for you. But most customers today look for consistency and familiarity when it comes to products they need on a daily basis. Hence, a good logo will create a differentiating characteristic of a brand that will eventually become familiar to customers. Simply put, business owners use logo because they are good stimulants that once a customer sees a particular logo they will immediately remember what brand it is. With the seemingly complex way of modern life today, people just dont have a lot of time to research all the benefits and features of each brand. They simply take note of the logo and know immediately what these products are all about. In addition, with the advent of the Internet, shopping has never been easier. Just like when people shop in stores, they also look for familiar brands when browsing through the Internet. Hence, when you have a good logo people will not have a hard time recognizing your brand. Logos are in a way the simplest, most direct way of promoting your business. It is like an overall statement of what you are about, minus the lengthy statements. Since logos are distinct graphic images, they can easily create name recognition and easily entice your target customers.

Understanding the Reverse Funnel System

The key to understanding the Reverse Funnel System is to understand driving traffic. Once you understand the basics of internet marketing and driving traffic to your link to the reverse funnel system, the system will do the rest. So truthfully, there is not much to understand.All the reverse funnel system isis an automated sales process that closes people into your business for you automatically. Ty Coughlin and the inner circle hired VERY expensive copy writers, and web conversion experts to design the system. That is a fact. If you go throughout the reverse funnel system when youre reviewing ityou can clearly see the influence is very powerful.Thats it an AUTOMATED sales process. You, the marketer, drive traffic into the system and it automates the sales process weeding out individuals who would otherwise waste your time asking bunches of questions without the capital to commit by using a fifty dollar paid survey front end funnel. After people go through with the paid survey the Reverse Funnel System has a thirty to forty percent conversion rate on the back end.That means say you drive a thousand people to your link to the Reverse Funnel System and eighty of those people commit to the fifty dollar paid survey. You will not only receive 35$ commission on each paid survey but you can expect twenty to twenty-five people to sign up at one thousand dollars commission each.This is because GRN has a compensation plan that makes its marketers money. And better yet each person on your front line, down line that makes a sale grabs you another thousand dollar commission.All it takes to make BIG money with the Reverse Funnel System is to drive traffic. As long as you stay consistent and push traffic towards your link, you will make money. The system has gareenteed its success by proving it through the many people who put faith in the system as it was just coming out. I myself had a 30K month last month. For being new in a company and new in a system I consider that pretty damn good.

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To all writers and non-writers out there, now is the time to start digging up those creative writing skills back.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article writing, submissions and publications are also getting popular. There are already many tools that people can use to make the process of distributing their articles more easily. Though this is invaluable in getting the contents more exposure, which is only half of the story.Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:1. Confusing the reason to promote the articles with the reason to write them.In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts.But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them.You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better contents. 2. Failing to maximize the promotional opportunities of article marketing. You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from that same articles?Mention keywords at strategic places. Just be sure not to overdo them. Some are even using anchor texts which is also an effective method. But it is important to know that majority of the directories are not able to support this. Remember that is not only about the links back to your site. Part of doing well in your "article marketing" is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are great benefits. But these things do not put much money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site. Start out with a plan and see to it that your article will serve the function that you intended it to have. 3. Publishing content that does not help your readers.Maybe in the process of writing articles, you are thinking that all that is you wanted is links back to your site. And any visitors it can generate are fine.Guess what? Not all article banks and directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they are accepting. You can double the number of sites you can submit to by writing articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight. Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf.In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level. Or enjoy massive exposure from a little extra time making quality contents. It will be your choice. You may not be aware of the fact that an article submitted on directories is not meant to have the same level of exposure as highly-targeted content ones geared on a narrow group of people. Learn the difference between these two and it will surely help you know what kinds of articles to write and to submit.

Summary

Customer relationship marketing is powerful in theory, but troubled in practice. We need to take time to figure out how and why we are undermining our own best efforts.Perhaps we're overlooking the fundamental elements of a good customer relationship program. With the means to connect with customers easily, maybe we're rushing to cash in on the potential rewards, while forgetting the essentials of all relationships: intimacy and trust.Close examination reveals that re...